I came across this mini article about the hidden costs of dieting on prevention.com today. It made me chuckle. It’s really short, so I’ll just copy it here.
The Price of Self-Control
Hide your credit cards before you start cutting back your calories
by Rachel Meltzer
The real reason dieting is so hard? New research suggests we have a fixed reservoir of self-restraint. If you use willpower in one area (like, you stop eating chocolate), you become impulsive in other ways (say, blowing money on shoes).
When University of Minnesota marketing researchers asked volunteers to write an essay and then go shopping, those who were free to write about any topic spent $1.21 on average; essayists who were forced to exercise self-control, by restricting themselves to certain topics, gave in to the temptation to spend more ($4.05 on average). The lesson? Before you start your summer diet, hide those credit cards!
So there you have it, yet another reason to give up dieting. I already knew that intuitive eating had brought many wonderful changes to my life, but I didn’t know that it was saving me money. Woohoo!